Equinox Personal Training
Equinox asked us partner with them on their long-term vision for personal training. After mapping the existing experience, we knew we needed to start by getting their business off of spreadsheets and emails and on to a modern, extensible platform.
The new trainer app accomplishes two major objectives. First, it streamlines and simplifies the trainers’ admin work, so they can spend more time concentrating clients needs. Second, it gives them a way to set, track, and share measurable goals with their clients for the first time.
- 4.5/5 star average overall rating
- 93% think the app will make them more efficient
- 100% think the app will deliver more value to clients
We interviewed trainers, clients and management and became training clients ourselves in order to understand the and map the PT experience and understand what would have the most immediate impact.
We identified tons of pain points and areas for optimization, but realized that most depended on a solid foundational platform with good data collection. We came up with a set of new and revamped features that would provide a stable base for the future of the training business.
Build or Buy
An interesting part of the project was the decision to build a key feature – the digital programming tool – or integrate a 3rd party solution. Given that building it ourselves would eat the whole project scope, we made the decision to work with a partner. We found a startup with great product fit and strong API to integrate into the system.
One of the big UX decisions was how to integrate the separate programming tool into the experience in a way that felt natural. After testing to see where the linkage points would be, I prototyped an animation that "hid" the transition between the two platforms.
Another challenge was finding the best level of information density at each level of the experience. The solution has the most important information – the client's remaining sessions – persistent throughout – with the rest of the information progressively disclosed as the trainers' view gets more specific.
A personal highlight on this project was introducing the team to Figma, a collaborative design tool. This was a first for the agency and immensely improved our speed, communication, and developer happiness.
The end result is more efficient for trainers, helps them demonstrate tangible value, and makes them feel like the brand has their back.